Channel Sales Blog
Why Strategic Alliances Are Important In Today’s Business Climate – Part 2
A conversation between Dede Haas and Peter Simoons Dede Haas, channel sales strategist and coach, and Peter Simoons, executive coach and alliance mentor, have known each other for quite some time. Both were members of the Association of Strategic Alliance...
The Importance Of Business Partnerships And Alliances – Part 1
A conversation between Dede Haas and Peter Simoons Dede Haas, channel sales strategist and coach, and Peter Simoons, executive coach and alliance mentor, have known each other for quite some time. Both were members of the Association of Strategic Alliance...
Partner Onboarding: Do Vendors Pass Or Fail?
by Dede Haas & The ASCII Group Getting the take – and maybe a little advice – from members of The ASCII Group on what solution providers are thinking and doing on a range of important channel topics. Source: Channel Executive Magazine By Dede Haas, CA-AM, Channel...
Are Vendors Good At Partner Recruitment?
by Dede Haas & The ASCII Group Getting the take – and maybe a little advice – from members of The ASCII Group on what solution providers are thinking and doing on a range of important channel topics. Source: Channel Executive Magazine By Dede Haas, CA-AM, Channel...
Do Vendors Understand How You Run Your Business?
by Dede Haas & The ASCII Group Getting the take – and maybe a little advice – from members of The ASCII Group on what solution providers are thinking and doing on a range of important channel topics. Source: Channel Executive Magazine Channel sales strategist and...
Partner Perspective: Partner Pricing
by Dede Haas & The ASCII Group Getting the take – and maybe a little advice – from members of The ASCII Group on what solution providers are thinking and doing on a range of important channel topics. Source: Channel Executive Magazine By Dede Haas, CA-AM, Channel...
Why I fired a customer…Abusing my partners was not an option
Take care of your partners & they will take care of you. I picked up the phone. It’s the customer that has been calling me for the last few months to complain. This has become a regular occurrence. A well known organization – I’ll call Customer Doe - with...
Partner Perspective: Transitioning To MRR
by Dede Haas & The ASCII Group Getting the take – and maybe a little advice – from members of The ASCII Group on what solution providers are thinking and doing on a range of important channel topics. Source: Channel Executive Magazine By Dede Haas, CA-AM, Channel...
Build Your Presence With Vendors
by Dede Haas & The ASCII Group Getting the take – and maybe a little advice – from members of The ASCII Group on what solution providers are thinking and doing on a range of important channel topics. Source: Channel Executive Magazine By Dede Haas, CA-AM, Channel...
Channel Executive Magazine | Partner Perspective
A bi-monthly column where I interview two members of The ASCII Group - a 1,300-member organization of North American VARs, solutions providers, and MSPs offering services to help its members grow their businesses - to get their perspective on the partnership with...
Vendor Partner Selection
by Dede Haas & The ASCII Group Getting the take – and maybe a little advice – from members of The ASCII Group on what solution providers are thinking and doing on a range of important channel topics. Source: Channel Executive Magazine By Dede Haas, CA-AM, Channel...
13 Questions To Help Decide If The Channel Sales Model Is Right For You
Let´s start at the very beginning A very good place to start When you read you begin with A-be-see When you sing you begin with do-re-mi[i] And if you want to sell through the channel, you begin with a pre-departure checklist. I know it sounds tedious, but it’s not a...
Channel Sales Chat Podcast Episode 1: The End of Channel Marketing as We Know It
For this episode, I was joined by one of the leaders in Channel Marketing, Mike Moore – Vice President of Channel Sales, Marketing, & Strategy at Averetek, and author of the book Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives. Mike shared some great, insightful views about why we are experiencing the demise of channel marketing as we know it and I’m excited to share them all with you. I hope you enjoy this conversation as much as I did.
Women In Tech Interview
Women in Tech Interview for eChannelNews, a daily electronic news magazine for the IT channel that delivers important industry insider’s information that helps the channel to grow business and overcome business challenges.
3 Ways To Build A Sales Channel If You Have No Customers, Revenue, Or Resources
As a channel sales consultant, I sit down with various high-tech companies interested in creating a channel. Many of these businesses are startups or SMBs and their ability to even begin to build a channel can be a challenge. They lack customers, revenue, and/or sufficient resources to build out a proper infrastructure. So, how can they make revenue to support this endeavor, find partners willing to work with them, and provide the leads necessary to get the program off the ground?
What’s Your Expectation Of A Vendor?
by Dede Haas & The ASCII Group Getting the take – and maybe a little advice – from members of The ASCII Group on what solution providers are thinking and doing on a range of important channel topics. Source: Channel Executive Magazine By Dede Haas, CA-AM, Channel...
Women In The Channel
I wrote this series of articles to determine whether the channel is a welcome place for women. Why? Because after my 30-year career in the channel, I was not so sure. Part I: How's That Working For Them? The Beginning: My start in the channel, and the progress...
Channel Sales Vendor/Partner Relationships Part V: Opposites Attract … Or Not!
How Opposites Attract And Stay Together — Or Not All five articles of this Vendor/Partner Relationship series can be found here. If a channel sales partnership is to be successful, it’s all about the relationship between the vendor and the partner. There can be all...
Women in the Channel Part IV: Are We There Yet?
All four parts of the Women In The Channel series can be found here. Article originally published in the April 6, 2017 edition of VAR Insights. I wrote this series of articles to determine whether the channel is a welcome place for women. Why? Because after my 30-year...
How Valuable Are Vendor Incentives?
by Dede Haas & The ASCII Group Getting the take – and maybe a little advice – from members of The ASCII Group on what solution providers are thinking and doing on a range of important channel topics. Source: Channel Executive Magazine By Dede Haas, CA-AM, Channel...
