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What Vendors Want Part II: Let’s Talk Business

by Dede Haas | Apr 8, 2018 | Blog Posts, Channel Partners, Channel Sales, Original Articles

To read all seven parts of the What Vendors Want series, click here. “Do we really have to talk about business?” You do if you want a business partnership with a vendor. Whether a vendor is large or small, they put a lot of effort into partner recruitment. It is very...

What Vendors Want Part I: It’s Not Love At First Sight

by Dede Haas | Apr 2, 2018 | Blog Posts, Channel Partners, Channel Sales, Original Articles

To read all seven parts of the What Vendors Want series, click here. They want to date you first. “We wait by the phone but they never call.” Don’t just sit there. Do something about it! Don’t be a secret and be prepared. Words of wisdom to help you understand what...

Successful Channel Relationships Part IV: Don’t Leave Them Floundering

by Dede Haas | Mar 29, 2018 | Blog Posts, Channel Sales, Channel Vendors, Original Articles

All four parts of the Successful Channel Relationships series can be found here. What can vendors do to develop mutually profitable channel relationships with their partners? Teach them to fish? Well, something like that. One of the most important things a vendor can...

Successful Channel Relationships Part III: The Role Of Humility

by Dede Haas | Mar 19, 2018 | Blog Posts, Channel Partners, Channel Sales, Channel Vendors, Original Articles

All four parts of the Successful Channel Relationships series can be found here. Humility, how important is it for the vendor in a channel relationship? For Chris Morgan, Vice President of Channels and Distribution for Nutanix, it is very important, especially if it...

Is The Channel Prepared For Cyberattacks?

by Dede Haas | Mar 1, 2018 | Blog Posts, Channel Partners, Original Articles

by Dede Haas & The ASCII Group Getting the take – and maybe a little advice – from members of The ASCII Group on what solution providers are thinking and doing on a range of important channel topics. Source: Channel Executive Magazine By Dede Haas,...

Successful Channel Relationships Part II: You Can Go Back

by Dede Haas | Feb 23, 2018 | Blog Posts, Channel Partners, Channel Sales, Channel Vendors, Original Articles

All four parts of the Successful Channel Relationships series can be found here. SAS did try again and the second time around is proving to be the charm. The re-launch of their channel program in 2013 allowed SAS to reconnect with some of their previous partners,...
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