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Why Strategic Alliances Are Important In Today’s Business Climate – Part 2

by Dede Haas | Jan 23, 2020 | Blog Posts, Channel Sales, Original Articles

A conversation between Dede Haas and Peter Simoons Dede Haas, channel sales strategist and coach, and Peter Simoons, executive coach and alliance mentor, have known each other for quite some time. Both were members of the Association of Strategic Alliance...

The Importance Of Business Partnerships And Alliances – Part 1

by Dede Haas | Jan 10, 2020 | Blog Posts, Channel Sales, Original Articles

A conversation between Dede Haas and Peter Simoons Dede Haas, channel sales strategist and coach, and Peter Simoons, executive coach and alliance mentor, have known each other for quite some time. Both were members of the Association of Strategic Alliance...

Why I fired a customer…Abusing my partners was not an option

by Dede Haas | Apr 2, 2019 | Blog Posts, Channel Partners, Channel Sales, Channel Vendors, Original Articles

Take care of your partners & they will take care of you.   I picked up the phone. It’s the customer that has been calling me for the last few months to complain. This has become a regular occurrence. A well known organization – I’ll call Customer Doe –...

13 Questions To Help Decide If The Channel Sales Model Is Right For You

by Dede Haas | Oct 30, 2018 | Blog Posts, Channel Sales, Channel Vendors, Original Articles

Let´s start at the very beginning A very good place to start When you read you begin with A-be-see When you sing you begin with do-re-mi[i] And if you want to sell through the channel, you begin with a pre-departure checklist. I know it sounds tedious, but it’s not a...

3 Ways To Build A Sales Channel If You Have No Customers, Revenue, Or Resources

by Dede Haas | Sep 10, 2018 | Blog Posts, Channel Sales, Original Articles

This article originally appeared in Software Business Growth and was written in collaboration with Mike Dombo, President of Kensington Sales Group. As a channel sales consultant, I sit down with various high-tech companies interested in creating a channel. Many of...

Women In The Channel

by DLH Services | Aug 15, 2018 | Article Series, Blog Posts, Channel Partners, Channel Sales, Channel Vendors, Original Articles

I wrote this series of articles to determine whether the channel is a welcome place for women. Why? Because after my 30-year career in the channel, I was not so sure.   Part I: How’s That Working For Them? The Beginning: My start in the channel, and the...
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