High-Quality Partnerships

Your Channel Knowledge Nuggets for Today: Partners: Just like the partnership itself, sales are all about relationships. If you are OK with your sales team as speed daters and order takers, then a transactional, quantity based relationship is for you. But if you want...

Channel Partnership Alignment

Your Channel Knowledge Nuggets for Today: Vendors and Partners: When considering a working partnership, it’s important to be aligned in how the partnership will transpire in order to make the best ROI for both sides of the relationship.

Welcoming Channel Partners To The Team

Your Channel Knowledge Nuggets for Today: A lot goes into finding the right fit for a channel partnership. Vendors – It’s critical to understand how your company views channel partners. For example, are they welcomed by your sales, marketing and management teams? If...

The Partnership Mentality

Your Channel Knowledge Nuggets for Today: Vendors – Vendors need to be aware that channel partners are not employees, they are business partners and should be treated as such. And for partners, when looking to get hired, remember vendors are looking for skills and...

Respecting Partners & Partner Recruitment

Your Channel Knowledge Nuggets for Today: Vendors – Treat your partners with the respect they deserve. There is a lot of ROI in doing something that simple. Partners – When a vendor is recruiting you, be aware of and prepared for the specific...