Questions Vendors Will Ask

Your Channel Knowledge Nuggets for Today: Partners: Be prepared for the questions the vendor will ask to determine if you are a good fit for a channel partnership, such as “What is the partner’s financial status? Do they have a solid and functional...

Partnership Motivations

Your Channel Knowledge Nuggets for Today: Vendors and Partners: When considering a channel relationship, ask “What is each party’s motivation for this partnership?” If your answers do not align, evaluate the reasons why you want to partner.

High-Quality Partnerships

Your Channel Knowledge Nuggets for Today: Partners: Just like the partnership itself, sales are all about relationships. If you are OK with your sales team as speed daters and order takers, then a transactional, quantity based relationship is for you. But if you want...